Paid Marketing
Paid marketing, also known as digital advertising, refers to any strategy in which a brand targets potential customers based on their interests, intent or previous interactions with the brand.
Paid campaigns can utilize one or more digital channels, including search engine results pages (SERPs), social media platforms and websites. In addition to the display advertisements you’ve likely seen in SERPs and web pages, paid marketing can also take the shape of sponsored social posts and guest blogs.
